MustangII.Org      74Ghia.com      FordPinto.com   
   

Part One: THE REBIRTH  
OF THE MUSTANG

IACOCCA'S NEW PONY
By Karl Ludvigsen
When I asked him what he felt was his single most important personal contribution to the Mustang II, Lee Iacocca answered quickly:
     "The name--not changing it."
     It's an answer that says a lot about Ford's new little sporty car, and about the men who made it. For one thing, it says the Mustang II is so different from the other cars of that name that it could easily have been called something else. For another, it says that Ford knows when it has a good thing going, and tries not to mess it up. And the chief not-messer-upper is a 48-year-old Lee A Iacocca, the president of the Ford Motor Company.
Iococca was general manager of the Ford Division in April 1964 when his face appeared on the covers of major magazines along with the car that had his personal brainchild, the original Mustang. In those days his office was on the fifth floor of the divisions's heaquarters building in Dearborn. Now he's on the 12th floor of Ford's World Headquarters in one of the same offices where he fought so hard, as a general manager barely wet behind the ears, for the money to build that first Mustang in what seemed like reckless quantities at the time.
     Glancing occasionally out the broad 12th floor windows, through which the distant

September 1973

back next

©1998-2014 The Mustang II Organization, ©1997-2010 D'TechnoArt Designs, & ©1999-2014 Lee Lafountain