When I asked him what he felt was his single
most important personal contribution to the Mustang II, Lee Iacocca answered
quickly:
"The name--not changing it."
It's an answer that says a lot about Ford's new little sporty car, and
about the men who made it. For one thing, it says the Mustang II is so
different from the other cars of that name that it could easily have been
called something else. For another, it says that Ford knows when it has
a good thing going, and tries not to mess it up. And the chief not-messer-upper
is a 48-year-old Lee A Iacocca, the president of the Ford Motor Company. |
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Iococca was general manager of the Ford Division
in April 1964 when his face appeared on the covers of major magazines along
with the car that had his personal brainchild, the original Mustang. In
those days his office was on the fifth floor of the divisions's heaquarters
building in Dearborn. Now he's on the 12th floor of Ford's World Headquarters
in one of the same offices where he fought so hard, as a general manager
barely wet behind the ears, for the money to build that first Mustang in
what seemed like reckless quantities at the time.
Glancing occasionally out the broad 12th floor windows, through which
the distant |